Ford Bronco Build and Price

The 2021 Ford Bronco Build & Price feature, also known as the Configurator, is now online, and while the Blue Oval’s website was once again sluggish at launch, things have improved to the point where you can now build your own 4×4 and see how much it’ll cost you.

On reveal night, Blue Oval released a plethora of new details about its 2021 Ford Bronco and 2021 Ford Bronco Sport models on its website. Parts of the proceedings went swimmingly, while others did not. The good news for Ford was that demand was enormous — fans almost threw credit cards at their computer screens in the hopes of reserving these new SUVs. The disadvantage? They had little choice since Ford’s website was inundated by would-be $100 Bronco reservation holders, bringing the entire process to a standstill.

Officials from Ford tell Roadshow that the firm bolstered up its server infrastructure to handle the flood of traffic, but it still battled to keep up in the hours after the internet tool went live.

That’s understandable given the abundance of options and decisions to be made. According to a Ford release, over 190,000 reservations have already been placed for the upcoming body-on-frame bruisers. Many of those people will, no doubt, be logging on soon to build their ideal Bronco.

Reservation holders and fans can use the 2021 Ford Bronco Build & Price tool to choose between two- and four-door body variants, as well as trim lines like Base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, and First Edition. For the first time, you can see the models in multiple colors and pricing out options and bundles.

While Ford was fast to publish the base prices of each Bronco variant when the vehicle was unveiled, this is the first time the firm has provided exact prices for add-ons. (Because this vehicle is going on sale considerably sooner, the B&P tool for the unibody Bronco Sport has been online for some time.)

The Configurator also features a visualizer that allows for three-quarter views from both the front and rear, with the doors and roof on or off, but some of this extra capability is painfully inconsistent right after the site goes live.
The first production 2021 Ford Bronco models are still on schedule for Spring 2021, and Ford says it will contact reservation holders starting in December to assist them with the ordering process.

Bronco roof color changes

Bronco Nation, a fan website dedicated to the automaker’s cars, has released new information on the availability of several roof options. The top-end variants of the 2021 Ford Bronco, the First Edition and Wildtrak, will only be available with molded-in color hardtops at launch.

The models were first introduced with black-painted modular hardtops, but those tops won’t be available until late 2021 in order to reduce build combination complexity and ensure superior quality. Furthermore, white multipiece hardtops will not be available until the 2022 model year, and body-color tops will not be available until the 2022 model year.

The bad news is this. The good news is that switching to 100 percent mold-in-color tops cuts both complexity and assembly costs, which Ford is passing on to First Edition and Wildtrak consumers. On certain models, the cost of the black-painted roof option has been reduced by $1,895. Ford had previously stated that the fully loaded First Edition model would cost $60,800, which means that Bronco prices will now start at $58,905 before options. The Wildtrak was initially priced at $50,370, thus the most expensive non-limited-edition Bronco for 2021 will now start at $48,475.

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