Despite the Purosangue’s recent unveiling, Ferrari has recognized that it may need to soon close order books for the vehicle.
Enrico Galliera, Ferrari’s chief commercial and marketing officer, stated that interest for the crossover “exploded” even though pre-orders for it began in September 2018. Ferrari only acknowledged that the Purosangue had a V12 shortly before its unveiling.
Galliera stated, “We run the risk of not being able to meet demand, and perhaps we will need to close the order intake very soon.”
Although the carmaker has not yet disclosed the precise number of pre-orders it has received for the Purosangue, production will be limited to no more than 20% of Ferrari’s total yearly production of about 15,000 vehicles, or about 3,000 units. Given that the average Ferrari lifecycle is four to five years, between 12,000 and 15,000 Purosangues are most likely to be produced.
According to Galleria, “We are dedicated to our customers, and despite the demand, we will maintain volume control, something that is consistent with our DNA, with our founder objective, which is to remain incredibly exclusive.” And managing demand and supply is the only way to maintain exclusivity.
While acknowledging that current customers will be the first to receive their new crossovers, Galliera continued by saying that the Purosangue is bringing in a lot of new customers to the Ferrari brand.
Every Ferrari owner aspires to buy a Purosangue, and we should reward them for making Ferrari what it is today.
The Ferrari Purosangue’s elegant bodywork conceals a 6.5-liter naturally aspirated V12 engine engineered to generate 715 horsepower and 528 lb-ft (716 Nm) of torque. With its eight-speed dual-clutch transmission and V12 engine, the crossover quickly distinguishes itself from competitors like the Lamborghini Urus and Aston Martin DBX707. According to Ferrari, it can accelerate to 62 mph (100 km/h) in 3.3 seconds and carry on to a high speed of 193 mph (310 km/h).
Frequently Asked Questions about the Ferrari Purosangue
How fast is the Ferrari Purosangue?
The Ferrari Purosangue can accelerate to 62 mph (100 km/h) in 3.3 seconds and carry on to a high speed of 193 mph (310 km/h).
Is the Ferrari Purosangue electric?
No. The Ferrari Purosangue is an electric car.
How much will the Ferrari Purosangue cost?
The estimated starting price of the Ferrari Purosangue is $400,000
Is the Ferrari Purosangue an SUV?
Yes, the Ferrari Purosangue is an SUV.