The online component requires a proper SEO Strategy and a capable SEO Consultant who can manage the online operations for you in accordance with your vision and mission. This is similar to how each business or company has distinct departments, all interconnected, to see through the operations in a seamless manner. Why? Because it all requires a certain amount of tenacity, creativity, and, of course, technical know-how.
To boost your SEO rankings for your site, follow these ten steps;
1. Perform a Comprehensive Site Audit and Competitor Analysis
A thorough site audit should be able to spot a variety of problems (other than and occasionally including Google Penalties) that need to be investigated and fixed in order for your website to rank higher. An audit, contrary to popular belief, is often only a few hundred pages lengthy, with implementation of actionable recommendations taking months. That’s not fully accurate, though. True, a thorough audit takes time, and addressing those actionable problems takes even longer, but not as much as you would have imagined. The ideal method to approach the complete process is to use tools like SEMrush Site Audit Tool, Google Analytics, Google Search Console, and Google Page Speed Insights.
Once you have done that, you should waste no more time in trying to fix them. However, it is important that you prioritize which issues need immediate attention and which can wait lest it all becomes too overwhelming to handle. The most common and also the most important issues that need to be fixed as soon as possible are mentioned below.
2. Perform In-depth Keyword Research and Analysis
The following stage comes after you remove any unnatural links to and from your website. Considering that it builds the cornerstone for the building to come, it is of utmost importance. The perfect recipe for SEO success is good material released in accordance with what readers are looking for, how many are looking for it, and how they want the information presented. Sure, good content may work wonders for your website. These points simply cannot be emphasized enough. They are more than just website visitors or readers; they are your paying clients. Additionally, you must comprehend who they are in order to tailor your product to their needs.
Using tools like AHREF, and MOZ, do a comprehensive keyword analysis and consider these factors while you are at it:-
- Keyword’s search volume?
- Is it a popular keyword or a long-tail keyword?
- What is the Target Keyword and what are its LSI keywords?
- Keywords by competitors, seasons, and regions.
- Also take into consideration what kind of query it is: informational, transactional, comparison-oriented, or simply navigational.
Determine which of your current keywords on Search Console are receiving the most hits and which ones require a boost. Most crucial, approach keyword targeting intuitively.
3. Reduce Your Site’s Bounce Rate
A high bounce rate is a sign that something is seriously wrong with your strategy since visitors to your website are immediately returning to the search results to rethink their decision. Either that, your website is irrelevant, or it simply isn’t drawing in as many visitors who find it valuable and useful. What can you do to minimize it such that it exceeds your monthly goals for visitors, leads, or conversions?
- Try reorganizing your material to offer the takeout information (user intent) in a way that makes it simple to find.
- Avoid pop-ups that appear whenever it’s handy.
- Advertisements shouldn’t interfere and should always be in the background.
- A strong call to action performs better than you might expect.
- Update your blog or article to reflect the most recent information available.
- Take Meta Titles and Meta Descriptions very seriously as they are the first thing any user sees.
- Web design matters so make it attractive but at the same time easy to navigate through for information.
- Moreover, maintain consistency and be current.
4. Make Your Site Mobile-friendly
Google has explicitly said in the past that websites that are difficult to access on a user’s mobile or tablet device will not rank as highly as those that are. Additionally, Google’s Mobile-Friendly Test is a quick and simple approach to find out if your website is mobile-friendly and identify any problems with page loading that need to be fixed. The number of mobile users won’t decrease in the years to come, let’s face it. Your website must, of course, work seamlessly on all devices and be incredibly responsive on each.
5. Publish Top-quality, Original Content But Also Make It SEO-friendly
Start producing awesome, shareable, incredibly valuable content centered around the target keywords in an engaging way, using titles (not clickbait, under no circumstances) that create buzz and persuade people to at least take a look, using the insights from the Keyword Research and Analysis. Think about it this way: catchy titles will draw readers in, but interesting content will keep them reading. All of this is done, of course, without sacrificing the content’s originality or creativity or the project’s SEO-friendliness as a whole.
Here are a few tips you need to keep in mind while creating great content for your users.
- Although it’s not a requirement, strive to compose each article with at least 1500 words to improve its rankability because the longer the content, the greater the likelihood that crawlers will prefer it.
- Write it all down or type it all out without using jargon in the most natural manner possible.
- The information should be interactive, as though you were telling a story to an old buddy you hadn’t seen in a while.
- Draw on personal experiences that you know the readers can relate to to start strong, add some highs in the middle, and end on a happy note that will entice them to read more.
- Take use of multimedia assistance by including eye-catching captions and rich media whenever necessary, such as checklists, videos, GIFs, and infographics.
- Streamline the writing of the article’s informational sections: Use subheadings, bullet points, etc. to avoid the user having to waste time looking for vital information again if they need to go back and read it.
But more crucially, write for users’ search intentions since otherwise, all your efforts will be for naught. That is and always will be the key. We’ve always given the material we create for our clients first priority. If it’s for a guest post, we make sure to share it with the subject matter expert so they can fill the gap between the client’s needs and the demands of his audience.
6. Build Quality Backlinks By The Books
The one that needs the most care is last but by no means least. Because Google gives more weight to the types of websites that link back to you than the websites that you link to. In other words, you are not ultimately responsible for the reputation of your website. It is difficult to stand out among the more than 70 million blog articles that are produced each month, so let’s be honest and say it like it is. If that wasn’t clear from reading that, it should be.
The lesson here is that in order to rank highly and stand out, you must perform all of the aforementioned things and more.
But more importantly, you need to build relationships so that websites with high DA and DR that have already earned high ranks along with Google’s respect will link back to you so Google will consider your case too, so to speak.
- The majority of your initial links will come from people you unintentionally impressed, so network as much as you can.
- Create Guest Posts. As contentious as this subject is in the SEO community due to the abundance of spammy posts amassing bad links, it is still a valuable trick to have up your sleeve if done correctly and as long as it isn’t your favorite link-building method.
- Use the resourcefulness of Resource Pages because they exist just to link to the best content on a certain subject.
7. Increase Your Page Load-time
In order to improve the user experience and, as was previously mentioned, reduce bounce rates, this is a definite necessity. Your chances of losing a potential customer increase the longer it takes for a page on your website to fully load. Even worse, slow-loading pages typically have poor rankings in search engine results. On PageSpeed Insights by Google, you can assess your page speed for both desktop and mobile devices. It will not only inform you of the page’s loading speed but also point out any problems that are slowing it down. Fix those problems, and you may find that your bounce rate goes down and your website’s overall rankings go higher.
8. Remove Dubious, Bad Backlinks
As was said previously, spammy-looking websites that do not follow any of Google’s standards at all are a key contributor to poor SEO performance and can be linked to by bad links. Since you actually have no control over who links back to your website. The SEO of your website may suffer as a result. Sometimes it’s deliberate (a rival gone rogue? however, it’s usually not and may be resolved. Most of the time, a straightforward email asking the website owner to delete the connection to your website suffices. Sometimes a bit more persuasion is necessary.
Having said that, you must exercise caution when allowing links on your website or in the comments. Avoid linking to thinly-contented, low-quality websites. Disallow comments that resemble spam. Verify each comment before approving it and moderate them. Don’t cover up outbound links with white text. Avoid linking to websites that are dangerous. Even though it should go without saying, Last but not least, keep an eye out for and fix any broken outbound connections.
Following these 7 steps (not an exhaustive list) is quite challenging, but once you’ve gotten a hang of it, the rewards are pretty great too, minus the penalties.